Privacy Policy

Last updated: August 2026

Vareli Wear operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide customers with a convenient shopping experience.

The Services are operated by:

Elevana Limited
Company Registration No.: 80714877
Hong Kong SAR, China

Vareli Wear is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services.

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit, use, or make a purchase through our Services or otherwise communicate with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described below.

Personal Information We Collect

When we refer to "personal information", we mean information that identifies you or can reasonably be associated with you.

Depending on how you interact with our Services, we may collect the following categories of personal information:

Contact Information

Including:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Phone number

Payment Information

Including:

  • Payment card details
  • Transaction information
  • Payment confirmation details
  • Billing information

Payment information is processed securely through third-party payment providers.

Account Information

Including:

  • Account credentials
  • Preferences
  • Settings
  • Saved information associated with your account

Order Information

Including:

  • Products viewed
  • Products added to cart
  • Purchases
  • Returns
  • Exchanges
  • Order history

Communication Information

Including information you provide when contacting our customer support team.

Device and Usage Information

Including:

  • IP address
  • Browser type
  • Device information
  • Network information
  • Website interaction data
  • Cookies and similar technologies

How We Collect Personal Information

We may collect personal information from:

Information Provided Directly By You

When you:

  • Create an account
  • Place an order
  • Contact customer support
  • Subscribe to communications
  • Complete forms on our website

Automatically Collected Information

When you visit or interact with our website through cookies, analytics tools, and similar technologies.

Service Providers and Partners

We may receive information from trusted service providers who assist us with:

  • Payment processing
  • Website hosting
  • Analytics
  • Marketing
  • Shipping and fulfillment

How We Use Your Personal Information

We may use your information for the following purposes:

Providing Our Services

Including:

  • Processing and fulfilling orders
  • Processing payments
  • Arranging shipping
  • Managing returns and exchanges
  • Providing customer support
  • Improving our products and services

Marketing and Advertising

We may use your information to:

  • Send promotional communications
  • Provide relevant product recommendations
  • Display advertisements based on your interactions with our Services

You may unsubscribe from marketing communications at any time.

Security and Fraud Prevention

We use personal information to:

  • Verify transactions
  • Prevent fraudulent activity
  • Protect our customers and business operations

Legal and Business Requirements

We may use information where necessary to:

  • Comply with applicable laws and regulations
  • Respond to lawful requests
  • Protect our rights and property
  • Enforce our policies

How We Share Personal Information

We may share personal information with trusted third parties when necessary to operate our business, including:

Service Providers

Including companies that provide:

  • Ecommerce services
  • Payment processing
  • Shipping and fulfillment
  • Customer support
  • Analytics
  • Cloud storage

Shopify

Our store is hosted on Shopify. Shopify processes personal information to provide and improve ecommerce services.

For more information about Shopify's privacy practices, please review Shopify's Privacy Policy.

Business Partners

We may share information with marketing and technology partners who assist us in operating and promoting our business.

Legal Requirements

We may disclose information when required to:

  • Comply with applicable laws
  • Respond to legal requests
  • Protect our rights, customers, or business operations

Shopify and Third-Party Services

Our Services use Shopify and other third-party providers that may process information on our behalf.

These providers may process information in locations outside your country of residence.

Each third party is responsible for handling personal information according to their own privacy policies and applicable requirements.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain website functionality
  • Remember customer preferences
  • Analyze website performance
  • Improve customer experience
  • Provide relevant advertising

You may control cookie preferences through your browser settings.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, security, or content of external websites.

We recommend reviewing the privacy policies of any third-party websites you visit.

Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to remove such information where required.

Security of Your Information

We take reasonable measures to protect personal information against unauthorized access, misuse, loss, or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

Retention of Personal Information

We retain personal information only for as long as necessary to:

  • Provide our Services
  • Complete transactions
  • Maintain business records
  • Resolve disputes
  • Comply with applicable legal obligations

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have rights regarding your personal information, including:

  • Requesting access to personal information we hold about you
  • Requesting correction of inaccurate information
  • Requesting deletion of personal information where applicable
  • Managing marketing communication preferences

To exercise these rights, please contact us using the details below.

We may need to verify your identity before processing certain requests.

International Data Transfers

As an international ecommerce business, your personal information may be transferred, stored, or processed outside your country of residence, including in Hong Kong SAR and other locations where our service providers operate.

We take reasonable steps to ensure that personal information is handled securely and in accordance with applicable privacy requirements, including the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong SAR.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, or legal requirements.

Any updates will be published on this page with the revised effective date.

Complaints

If you have any concerns regarding how we handle your personal information, please contact us:

Email: info@vareli-wear.com

We will review and respond to privacy-related inquiries within a reasonable timeframe.

Contact Information

For questions about this Privacy Policy or our privacy practices, please contact:

Vareli Wear
Operated by Elevana Limited

Company Registration No.: 80714877

Hong Kong SAR, China

Email: info@vareli-wear.com